Netflix’s renowned algorithm recommends streaming titles based on viewing habits, preferences, and other data. This is achieved through datafication, a critical tool for businesses across industries. By leveraging constantly generated data, companies can transform operations and enhance value. What is datafication? First introduced by Kenneth Cukier and Victor Mayer-Schöenberger in 2013, datafication involves transforming various…

We’re living in challenging times for data security. Besides the increase in severity and costs of attacks, data-focused threats are on the rise. 2021 saw a record-breaking 1,862 data breaches according to the Identity Theft Resource Center’s report. No business, regardless of size, is immune to these threats. Major companies like LinkedIn, Microsoft, T-Mobile, and…